This project’s purpose was to create a fictional puzzle Instagram feed for the watch brand Swatch.

It was called “Creative Swatch”. Swatch is a brand that has its own universe : it’s funny, colorful, sometimes a bit imaginary. So the idea was to take the viewer through different environments created to be related to some Swatch watches.

Six parts were defined and represented by a color and different poses according to the storytelling of the feed : the blue part was for art, the green part for jungle, the pink-purple one for disco, the orange part for street style, and finally, the yellow one for summer.

Project realized with the help of Dylan Milleron, Marie Pichonnaz, Olga Lissine and Sanja Cvjetanovic.